Brand Analysis
Target
Mood
The theme of the collection fall/winter 2013 by Paul Smith is “Orlando”, a film by Sally Potter of 1992.
Considering three different scenes of the film as creative input of the outfit, for the accuracy every part corresponded to a line; ie day, evening and casual.
3 mood and 3 concept deriving from these parts of the movie to get to define each component of the collection.
Considering three different scenes of the film as creative input of the outfit, for the accuracy every part corresponded to a line; ie day, evening and casual.
3 mood and 3 concept deriving from these parts of the movie to get to define each component of the collection.
